Earlier today, in chizat:
10:32:53 [legomancer] f***ing christ, amazon, can you make it ANY harder to find other peoples’ wish lists?
10:33:23 [legomancer] it’s been a few months since my last rant, but jesus, for such a big online success story, amazon is so f***ing user-hostile
10:36:59 [shasticon] Yeah. And our new director apparently cites Amazon as the pinnacle of website design.
10:40:06 [legomancer] oh boy
10:42:27 [discordanian] I don’t get why they make it hard to find wishlists. Wishlists are $$$$$ to amazon.
10:42:49 [discordanian] You’d think they’d have ‘put this link on your home page to your wishlist’
10:43:03 [roomtemp] totally agree.
10:43:27 [roomtemp] and echo the sentiment. i was frankly befuddled by how hard it was last year. it should be the EASIEST thing to find.
10:44:52 [shasticon] Yeah, it’s completely backward.
10:45:36 [legomancer] this calls for immediate action. TO THE BLOGCAVE!
So here’s my annual Amazon rant. Amazon.com, why do I continue to periodically give you business when I hate you so? We’re coming up on New Year, so maybe an anti-Amazon resolution is in order for 2006.
The Amazon.com website is a full-frontal assault. I cannot imagine anyone using this site to do anything other than go directly to an item they already know about. If Amazon were a brick-and-mortar bookstore, you wouldn’t go within 50 yards of it. How often would you go into a store where, upon walking in the door, forty employees run towards you shouting at you to buy things?
And with Christmas approaching, how easy is it to find another person’s wishlist, even if you’ve tagged that person as a favorite? I’ve seen cures for the Common Cold that are easier to find than another person’s wishlist on Amazon! You’d think that, especially with Christmas coming, this feature would be front-and-center, but no, it’s awkwardly buried behind a bunch of opaque selections.
And the worst part is, as shasticon says, people admire this horrible design! And copy it! For how many years will we have to endure this awful model until someone with influence says, “You know, this is really a crappy design for a website.”
It makes me angry…and I don’t know what to do with my anger!